Joel
Rodriguez


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Can’t Judge a Book 
Case Video




The Video




The Backstory


















Role:
Executive Creative Director


Seven artists. Seven genres. One mission. Reaching a younger audience has always been a challenge for
Mastercard -- So, we took advantage of this at Grammy's night by partnering with best new artist nominee SZA and six upcoming artist. This work also won two 2018 Clios -Silver/Bronze, London International Awards 2018 and short-listed at Cannes 2018, in the Entertainment category.




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Meet the artists,
hear their story.