Joel has been consulting for a wide category of brands -- from helping launch the first All-Electric Ford Mustang to working on the Bloomberg presidential campaign. Prior to this, he was an ECD at McCann NY on the Mastercard account for almost five years. During this time, he was dedicated to evolve the priceless platform by fostering new inroads within the organization; From shining a light on products providing aid to refugees, to pushing new product and services for the LGBTQ community, and helped create equity in this space for mastercard from the moment he arrived at McCann. 

His efforts have helped Mastercard earn International earned media exposure as well as a number of international awards; includding Grand Prix Lion at Cannes, D&AD Black Pencil, Multiple Gold and Silver OneShow Pencils, Andy’s BRAVEST Award, Clios, London International, including a ‘Best of Show’ at the ANA MULTI CULTURAL AWARD, and many more.


Joel has been fortunate enough to have worked all over the country at the most esteemed agencies in the world.
Born in Nicaragua and fleeing the contra war, his family would drive to Southern California in a green Fiat when he was 7 years old. It was there where two cultures clashed and somewhere between the impact of the skateboarding scene, his ability to draw and his mothers poor cooking… you could say he developed his unique style and dry brand of humor.

During his formative years he failed tremendously at math, science, and piano lessons – But, he continued to excel in the visual arts. He would later go on to graduate from the prestigious Art Center College of design in Pasadena California.

Over the years he would create memorable work for brands such as Guinness, FedEx, and Citi-Bank, to name a few. His work has also picked up an array of international industry awards; Cannes lions, including Gold. One Show pencils (Gold, Silver, Bronze), Kelly awards, Clios, Art Directors Club, AICP Best Art Director, EFFIES and many more. His broadcast for Guinness and Nextel earned the distinction of showcasing at the Museum of Modern Art (MOMA).
Over the years Joel has been listed by industry publications on the international top ten Art Directors list, which tallies performances from all of the international awards.

Joel believes creative people have the power to bring brands ideas that can truly play a meaningful role in people’s lives.    
He lives in New York with his wife and two kids.


Sr Partner, Global ECD 
Jun 2021 - Present  
Pepsico (Lipton / Gatorade) / Hershey’s Co

Creative / Content Creator / Designer
July 2019 - june 2021
BBDO NY, Ford Motors

McCann New York
EVP, Executive Creative Director

October 2014 – July 2019 


Creative / Content Creator / Designer

January 2010 – October 2014
Wieden+Kennedy Portland, Dodge //
CP+B, Microsoft, Arby's // BBDO NY, GE, Visa //
Mullen, Acura // Chiat NY, Pizza Hut //
DDB Tribal, Nick Jr. // McCann NY, Microsoft //
Traktor Production, Toyota //
and many more.


 / Creative Director
March 2007 - October 2009
Adidas, Boost Mobile, Sony

Goodby, Silverstein & Partners
/ Creative Director, AD

HP, Hyundai


 MN / Group Creative Director,
Jan 2006 – Jan 2007
Citi, Holiday Inn

Chiat Day, NYC / Group Creative Director,

2004 – 2006
Sprint, Nextel, Embassy Suites, Absolut 

BBDO NY / Art Director,
2002 – 2004
Guinness, FedExBlack Rocket SF

Black Rocket, S.F.  / Art Director,
2000 - 2002
MTV, Yahoo

BFA Art Center College of Design
Pasadena Ca / BFA 98



True Name

In addition to Acceptance Street on NYC World Pride 2019 marked the 50 years of LGBTQIA+ liberation. Mastercard wanted to give the community a valuable product; True Name gave the Transgender community its first credit card. 2021 Grand Prix Winner, 2 Gold Lions, 3 Silver Lions, 3 Bronze Lions /D&AD Black Pencil Winner, 3 Graphite, 1 Wood / OneShow Winner, 8 Gold, 3 Silver / The Andy’s BRAVEST award 2021. Best In Show The Anna Multicultural Awards.


Role: Executive Creative DirectorRead NYT Article︎


Acceptance Street

NYC World Pride 2019 marked the 50 years of LGBTQIA+ liberation. Mastrcard showed up with more than rainbow flags; Acceptance Street gave the LGBTQIA+ comunity something lasting and visible that traveled beyond the comunity. This work is the winner of two One Show Bronze Pencils for best Design Branding + Best Design OOH; And the winner of 3 Effies awards.

Role: Executive Creative Director

Can’t Judge a Book 
Case Video

The Video

The Backstory

Executive Creative Director

Seven artists. Seven genres. One mission. Reaching a younger audience has always been a challenge for
Mastercard -- So, we took advantage of this at Grammy's night by partnering with best new artist nominee SZA and six upcoming artist. This work also won two 2018 Clios -Silver/Bronze, London International Awards 2018 and short-listed at Cannes 2018, in the Entertainment category.

Meet the artists,
hear their story.

Ford Mustang

Mach-E Launch

It’s electric. It’s an SUV - But, It’s still a Mustang. 

Role: Freelance
Art Director / Executive Creative Director

Truist Financial
AR Experience

Celebrating with lights. Truist Financial wanted to End 2020 and kick off the New Year with
an interactive AR experience in full holiday fashion. 

“Lights” Spot

Role: Freelance
Art Director /  Creative Director

A New Year

The obstacle is sometimes the blessing.
This effort turned odd shaped billboards work to our advantage.
-- This work brought Mastercard a Cannes Lion.
Winner Best Outdoor design, Bronze Lion 2017.

McCann NY. MasterCard
Role: ECD / Creative development / Art Director